Adopt Ugly

Earth-conscious clothing, accessories and gifts that fund action to protect the living world that sustains us all. 

Every purchase from the Wilderness Society Shop supports campaigns to defend wildlife and wild places across Australia. From forest-friendly calendars to organic cotton t-shirts, our purpose-driven products help fund real environmental impact.

The Wilderness Society Shop is for people who love nature and want their choices to reflect that. When you wear or share your gear, you’re joining thousands of others across the country who are showing up for nature.

The Wilderness Society is a registered Australian charity powered by thousands of people from all walks of life. Together, we’re working to protect, promote and restore nature for generations to come.